Resources Library by ANA

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975

Quality in research

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Danielle Grena Delasnerie, Gerard Delamour

August 1, 1975

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Bernard Dubois, Yves Evrard

August 1, 1975

Researchers training in the general perspective of marketing consultants

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Researchers training in the general perspective of marketing consultants (French)

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Christian von der Heyde

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

August 1, 1975

An application of survey data to social policy analysis

The purpose of this paper is to present a case study of the application of survey data to government policy analysis. For over two years, Canadians have been engaged in a major review of their social security system. One aspect of this review has...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Michael C. Wolfson

August 1, 1975

Policy uses of the New Jersey income maintenance experiment

This paper deals with a major piece of policy relevant social science research, the New Jersey Income Maintenance Experiment, and a proposed piece of social legislation, the Family Assistance Plan. An attempt is made to assess the usefulness of the...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Margaret E. Boeckmann

August 1, 1975